Digital Marketing Fundamentals
About this course
A broad, practical introduction to the digital marketing landscape. Covers the marketing funnel, search engine optimisation (on-page and technical basics), Google Search Ads (creating campaigns and reading reports), email marketing with Mailchimp, social media strategy, content marketing, Google Analytics 4 and how to measure ROI. Students leave with a campaign plan ready to implement. Taught online and at our Karachi campus.
Where you can attend
Online
Live online — join from anywhere
PakistanKarachi
Ocean Mall · Clifton Block 9, Karachi · Pakistan
Weekly outline
- 1Week 1
Week 1 — Digital marketing overview: channels, funnel and KPIs
- 2Week 2
Week 2 — SEO basics: keyword research, on-page and technical
- 3Week 3
Week 3 — Google Ads: search campaigns, bidding and ad copy
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